A system, not just a symbol
A useful identity works in small print as well as on a large poster. Start with proportion, spacing, and a typeface that can carry the message.
Independent visual designGood ideas.
Good ideas.
Clear form.
Notes on visual identity, printed matter, and making complicated ideas easier to understand.
Explore the notebook ↗Selected studies
Design in the details
The quiet power of a grid
Structure gives a page rhythm. Our editorial study uses generous margins, a consistent baseline, and room for the reader to pause.
Colour with a purpose
A restrained palette leaves room for contrast where it matters. Test colours in everyday applications before collecting more of them.
An independent notebook built around curiosity and the pleasure of noticing small things. We collect practical observations, visual studies, and ideas worth returning to.